Paulo Labranche

Paulo Labranche, MBA, currently serves as the Director of Marketing Analytics at Pet Valu since May 2022. Previous roles include Senior Marketing Manager at McCaughey Consumer Products, where strategic brand planning and trade spend optimization were key responsibilities, and Marketing Planning Manager at Lowe’s Companies Canada, noted for developing insightful reporting dashboards. As Director of Marketing Performance Management at Sears Canada, Paulo oversaw media analytics and consumer research, while at Loblaw Companies Limited, Paulo held multiple positions, driving pricing, promotions, and market analysis initiatives. Early career experiences include roles in financial advising at Freedom 55 Financial and marketing coordination at Fidelity National Finance Canada. Academic qualifications include an MBA from Ryerson University and a BCom in Entrepreneurial Management from Royal Roads University.