Joice Wirkus

Joice Wirkus serves as the Senior Vice President of Marketing at Pet Supplies Plus since July 2025, focusing on driving pet sales through services and premium food offerings. Prior to this role, Joice worked as a contractor for Pogo, contributing to a successful app with over one million active users and enhancing media targeting strategies. Previous experience includes serving as Senior Vice President of Marketing at Big Lots Stores, where strategic coaching was a key aspect of the role, as well as Vice President of Marketing Strategy & Operations. Joice's background at PetSmart spanned several years, where responsibilities included overseeing marketing as Vice President and spearheading efforts in marketing, communications, and fundraising as Senior Director at PetSmart Charities.