Kristel Gramlich

Strategic Brand Manager, California at Petalfast

Kristel Gramlich has a diverse work experience in various roles and industries. Kristel'smost recent position was as a Strategic Brand Manager for Petalfast, starting in 2023. Prior to that, they worked as the Director of Sales for Northern California at Torch Enterprise from 2022 to 2023, where they led the re-branding and successful product launch.

Before Torch Enterprise, Kristel was a Key Account Sales Manager at Friendly Farms CA from 2021 to 2022. Kristel managed key enterprise accounts, achieved significant sales growth, and improved CRM reporting and data analysis. Kristel also previously worked as a Sales Account Executive at Friendly Farms CA for a shorter period of time.

From 2018 to 2021, Kristel worked at Curaleaf as a Senior Sales Account Executive for Select. Kristel excelled in building and maintaining customer relationships, consistently exceeding sales goals, and leading in sales performance for two consecutive years.

Earlier in their career, Kristel founded Plantasy Designs and served as the Chief Executive Officer from 2012 to 2017. Kristel performed a wide range of responsibilities including team management, product development, and market launch.

Prior to that, they worked as a Project Manager at International Horticultural Technologies from 2012 to 2014, where they implemented ISO standards and managed customer relations. Kristel also gained extensive experience as a Production Manager at Pacific Plug and Liner from 2004 to 2012. Kristel successfully managed large teams and oversaw the supply chain and propagation of millions of young plants.

Overall, Kristel Gramlich's work experience demonstrates a strong track record in strategic brand management, sales, account management, and team leadership.

Kristel Gramlich attended the University of California, Davis, where they studied Horticultural Science and Management. The exact dates of their education are not provided.

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  • Strategic Brand Manager, California

    February, 2023 - present

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