Sofia Spinola is an experienced analytics and data specialist currently working at Petbuddy Group since December 2025. Prior to this role, Sofia held various positions at H&M Group from August 2022 to November 2025, including Data Engineer and Product Data Analyst, where responsibilities included enabling data-driven decision making and collaborating with teams globally. Sofia's career began as a Tech Trainee at H&M, participating in a program that provided extensive exposure to business tech and digital platforms. Earlier professional experience includes an internship as a Vendor Manager at Amazon, focusing on developing Private Brands. Sofia holds a Bachelor of Engineering in Mechatronics Engineering and a Bachelor of Engineering in Industrial Engineering from Instituto Tecnológico Autónomo de México and participated in an exchange semester at the Korea Advanced Institute of Science and Technology. Additionally, Sofia completed a program at MIT Professional Education.
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