Jiahuan Yang

Jiahuan Yang is a Senior Data Scientist at Petco, where responsibilities include market mix modeling, ROAS/iROAS analysis, and marketing optimization since February 2025. Prior experience includes roles as Manager and Senior Data Scientist at Simon-Kucher from February 2022 to February 2025, and as a Digital Data Analyst Intern at Movado Group, Inc. from March 2021 to December 2021. Jiahuan also served as a Teaching Assistant at Columbia Business School for an MBA course on Data Science for Marketing Managers, and held positions at Apple as a Student Data Analyst and at Alipay as a Business Analyst Intern, where contributions included building machine learning classification pipelines to quantify credit risks and optimizing marketing strategies. Educational qualifications consist of a Master of Science in Business Analytics from Columbia University and a Bachelor’s degree in International Economics and Trade from Sichuan University, complemented by additional studies in Economics at Drexel University.