Zihan Yu

Zihan Yu is a seasoned professional with diverse experience in analytics and operations across multiple industries. Currently serving as a Channel Category Analyst and Sales Analyst at Best Choice Products since July 2021, Zihan Yu previously held the role of Operations Manager at mAIrobotics Inc., where impressive PPC campaigns led to significant increases in click-through rates and conversions. As Co-Founder of Beijing Yikangqiao Technical Service Co., Ltd., Zihan Yu managed extensive localization projects, optimizing processes and achieving substantial cost savings. Earlier experience includes contributions as a Digital Platform Assistant Manager at BESTSELLER, where Zihan Yu successfully improved mobile sales and implemented new projects across retail channels. Zihan Yu holds a Bachelor's degree in Economics from the University of Wisconsin-Madison and has furthered education through Springboard.