Patricia Venters

Patricia Venters is the current Commercial Advisor at PetDx. Patricia previously served as the Vice President & Chief Marketing Officer - North America for IDEXX from January 2016 to December 2020. In this role, they were responsible for Commercial Marketing and Global Centers of Excellence. Patricia also led a large team to drive digital marketing transformation, marketing strategy, commercial execution and launch, market research and customer analytics, Ad+Promo, and communications.

Prior to their role at IDEXX, Venters served as the Chief Marketing Officer & Strategy Leader - Global Ultrasound for GE Healthcare from January 2013 to December 2016. In this role, they were responsible for developing and executing growth strategies to drive market and share for the $2B global Ultrasound business. Patricia championed improvement in insight generation, value proposition, commercial launch process, and in clinical and economic value. Venters also aligned strategy execution across all geographies and segments throughout the global Ultrasound organization. Patricia identified points of intersection and created collaboration with other GE P&Ls and businesses.

Patricia Venters' educational career includes a Bachelor of Science Advanced Program from the University of Saskatchewan, as well as an MPH from Boston University that is 80% complete. Patricia is also a Registered Diagnostic Medical Sonographer through Multi-State Registration.