Mike Friedman

Mike Friedman has extensive experience in the sports retail industry, currently serving as Run Project Manager at Run Appeal since June 2012, where Mike is responsible for pioneering a new specialty run category and managing two retail locations, including concept design and employee training. Prior to this role, Mike has been with Peter Glenn Ski and Sports since September 1997, initially working as a Sales Associate and advancing to Buyer, specializing in action sports merchandise for snowboarding and skateboarding, along with overseeing merchandise planning for multiple retail outlets and an ecommerce site. Mike holds a degree in Marketing and Management from the University of South Florida, earned between 2001 and 2005.