Aja Viafora

Global Director of Media and Content at Peter Thomas Roth

Aja Viafora has a diverse range of work experience in various roles and industries. Aja is currently the Global Director of Media and Content at Peter Thomas Roth Clinical Skin Care since June 2022. Prior to this role, Aja founded Go West Creative in 2017, a boutique media strategy agency specializing in digital content for female-founded businesses. Aja served as the Founder and was responsible for managing the agency's operations.

Additionally, Aja has also held positions in organizations such as Healthy Planet US, where they served as a Member of the Board of Directors from December 2013 to December 2018. At Amy's Kitchen, they worked as a Social Media Strategist from July 2015 to January 2017.

Aja gained experience in public relations as a Public Relations professional at Double Forte from September 2013 to June 2015 and as a Public Relations Manager at Elise Garland Public Relations from May 2012 to April 2013.

Furthermore, Aja has a background in editorial and managing editor roles. Aja worked as the Managing Editor and Public Relations Manager at GLOSSYBOX from November 2011 to April 2012 and as the Managing Editor at Groupon from January 2011 to December 2011.

Earlier in their career, Aja worked as a Freelance Writer and Photographer for LA Weekly from 2009 to September 2011. Aja also gained experience in movie production and PR coordination roles at 24/7 Commercial Marketing and Oxymoron Entertainment from 2008 to October 2010.

Through their varied work experiences, Aja has developed expertise in media strategy, content creation, public relations, social media management, and editorial roles.

Aja Viafora completed their high school education and obtained a diploma from Verde Valley School. Following that, they attended Pacific Lutheran University in 2004-2006, where they studied Journalism and Spanish. In 2006-2008, Aja pursued a Bachelor of Arts degree in Journalism and Spanish at Arizona State University. Aja furthered their education by completing a Diploma of Interior Design at The Interior Design Institute in 2013-2014. Most recently, in 2020-2021, Aja attended Harvard University, where they focused on Marketing Management & Digital Strategy.

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Timeline

  • Global Director of Media and Content

    June, 2022 - present

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