SB

Shuang Bright

Video and Content Lead at Peter Thomas Roth

Shuang Bright has a diverse work experience in various industries and roles. In 2010, Shuang worked as a hostess at Hunan Restaurant. From 2012 to 2016, Shuang founded and managed an online clothing company called Magical Girl Clothing. During this time, Shuang successfully grew a following of over 5000 active followers on Tumblr. In 2016, Shuang worked as a Social and Digital Media Intern at Peach and Lily, where they were responsible for contacting social media influencers and assisting with influencer outreach programs, event planning, and campaign strategy. In 2017, Shuang interned at Milk Makeup as a Social Media and Event Intern, where they identified influencers for campaigns, assisted in mass-mailings for VIP events, and aided in researching venues and brand activation concepts. Also in 2017, Shuang worked as a Social and Creative Intern at Mân, where they executed and shot images for the brand's Instagram account and assisted the communications team in strategizing growth and community engagement. Starting in September 2017, Shuang joined Peter Thomas Roth Clinical Skin Care as a Video and Content Lead, leading pre and post video production, collaborating with key partners, and initiating successful Instagram story campaigns resulting in a 300% increase in engagement. Lastly, in September 2018, Shuang began freelancing as a Videographer, Editor, and Director for Xi'an Famous Foods, directing, filming, editing, and casting a video portraying proper noodle eating etiquette.

From 2013 to 2017, Shuang Bright attended New York University, where they studied Communication and Media Studies. No specific degree is mentioned.

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Org chart

Timeline

  • Video and Content Lead

    September, 2017 - present