Ronnie Biazon

Few Harley® dealerships in the country can boast the family legacy of Peterson's Harley-Davidson®. Founded in 1954 by "Phil"​ Peterson in Key West, Florida, Peterson's Harley-Davidson® had humble beginnings. Just in from Wisconsin, Phil and his young wife Charlotte fell in love with "paradise"​ and bought the little shop at the end of the road. Hard work, dedication, attention to detail and a focus on customer service guaranteed Phil's success and the future success of Peterson's Harley-Davidson®. The word soon spread that in the Southernmost town in the United States a person could buy a good new or used Sportster®, Dyna®, Softail®, Touring, or other motorcycle for a reasonable price, have it worked on by a qualified mechanic and be treated with courtesy and respect. 62 years later, the same attention to detail and customer satisfaction is still the number one priority at Peterson's Harley-Davidson® of Miami in Florida. These days Phil is retired, but sons Dirk and Drew are constantly working hard to keep the same standards associated with the Peterson's family name. Peterson's has a large selection of new Motorcycles for sale that you can purchase at reasonable prices from attentive, friendly sales people ready to help you with your choices. A large used Harley-Davidson® motorcycle selection ensures our customers will find a bike to fit their budget.