Sarah R. Lotfi

Sarah R. Lotfi is a seasoned video production professional with extensive experience in both B2B and DTC environments. Currently serving as a Senior Video Producer at Peterson's, Sarah leads end-to-end video production, overseeing creative direction, stakeholder engagement, and talent management. Previous roles include producing content for Dog and Rose Media and serving as a Video Production Specialist at Colorado State University-Global Campus. With a strong background in creative direction and production coordination, Sarah has contributed to award-winning projects, including collaboration on Chloe Zhao’s film *THE RIDER* and the interactive series *DisOrientation*. An educator as well, Sarah has taught undergraduate courses in Film Studies at the University of Colorado Colorado Springs and excelled in various roles across notable companies like Disney ABC Television Group and CineVIA Pictures. Sarah holds dual bachelor's degrees in Communication Digital Filmmaking and Visual and Performing Arts from the University of Colorado Colorado Springs.