Brock Weatherup

Brock Weatherup is a seasoned professional in the pet industry with extensive experience across multiple leadership roles. Currently serving as General Partner at Vetted Capital, Brock focuses on investments in early to growth stage petcare companies, managing significant funding rounds while providing industry expertise to entrepreneurs. Additionally, Brock holds positions as Executive Chairman of the Board at Wild Society Nutrition and Board Member/Strategic Advisor at Yellowstone Natural Holdings, where a commitment to sustainability and nutritional innovation is prioritized. With a background that includes Managing Director at Atai Ventures and CEO & Founder of Great Pet Care, Brock demonstrates a strong track record in driving growth and innovation within consumer businesses, particularly in the pet sector. Education was completed at the University of Colorado Boulder, earning a BS in Marketing & Tourism.