Allison Vorcheimer

Allison Vorcheimer is a marketing and product development leader with over a decade of experience in driving brand growth and e-commerce excellence. Currently, they own and curate The SoFlo Moms, a platform for connecting mothers in South Florida, while also managing pricing, promotions, and seasonal planning at PetMeds® | PetCareRx®. In prior roles, they have led multimillion-dollar marketing campaigns, improved online conversions, and optimized product development across various industries. Allison holds a B.S. in Fashion Merchandising from The Art Institute of Fort Lauderdale, which laid the foundation for their successful career in marketing and merchandising.