Mursal Khedri

Mursal Khedri is a seasoned executive with extensive experience in brand management and leadership. As the Chief Executive Officer of Petra Brands since 2017, Mursal has played a pivotal role in establishing a global presence across five countries and three continents, focusing on innovative design and sustainable practices in modern consumer products. Additionally, as the Founder and CEO of Khaos Collective from 2019 to 2024, Mursal led an Amazon channel partnership strategy for beauty and wellness brands, collaborating with notable partners such as Aesop and Christophe Robin. Mursal's educational background includes a Bachelor's degree in Psychology and an Interdisciplinary Leadership Studies Certificate from the University of Alberta, as well as further studies at Université de Montréal.