Gerald Cruz

Gerald Cruz is a seasoned professional with extensive experience in business development and operations within the telecommunications sector. Currently serving as the Director of Business Development at Petra Industries since December 2015, Gerald previously held multiple leadership roles at RadioShack from January 2000 to October 2015. Key achievements at RadioShack include the successful rollout of 1,435 SIS concepts, management of incentive and loyalty programs, and oversight of the $100M wireless business across 800 dealer and franchise locations in North America. Gerald's strategic expertise has consistently driven revenue growth and improved operational efficiencies throughout their career.