Petralonga
Beatriz Briones possesses extensive experience in marketing and corporate communications, currently serving as the Director of Marketing Corporate Communications at Etna Urban Winery since July 2021. Previously, Beatriz held roles such as Corporate Marketing Communications Manager at Petralonga, where significant growth in event attendance was achieved, and Corporate Communications Coordinator for Boehringer Ingelheim in the Middle East. An independent ceramic artist, Beatriz has a strong foundation in digital marketing, having worked on initiatives for various organizations including 77Academy and Last Second Tickets. Beatriz holds a PhD in Communication and Media Studies from Sapienza Università di Roma, along with multiple degrees and certificates in marketing and management from prestigious institutions.
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Petralonga
Petralonga is a MICE, tasting school and winery startup related to the refurbishment and recovery of an old Sicilian Vineyard (Palmento), its grape fields and original plant for wine making. Company's activities includes: MICE: Location rent for private and business events, Catering for events, Bar services, Decorations and flower design. TASTING SCHOOL: Wine and beer tasting classes (Brand: Accademia del Mosto), for non professional audience and tourists WINERY: Production of Etna Red and White wines, wine-tourism visits to fields and the old Palmento