Barış Verimli

Barış Verimli is an accomplished Insights & Business Analytics Manager at Petrol Ofisi since May 2018, specializing in business analytics projects and consumer-related research. Notable achievements include the development of brand and ad performance tracking tools that significantly improved brand metrics and ad performance. Prior to this, Barış held roles at pladis Global as Consumer & Business Insights Manager for the CEE and MENA regions, setting up performance tracking tools for key markets, and served as Marketing Quantitative Director at Ipsos Türkiye, overseeing innovative research projects for major clients. Barış's earlier experience includes strategic research at GfK Turkiye and GfK Bilesim Research & Consultancy Inc., focusing on FMCG companies. Barış began the career at Stratejik Fokus Research & Consultancy Co. Ltd. as a Project Specialist. Barış holds a degree from Middle East Technical University and completed secondary education at Denizli Anadolu Lisesi.