Bruno Bechtlufft

Bruno Bechtlufft is an accomplished marketing professional with extensive experience in leading regional marketing teams and strategies, particularly within the lubrication sector. Currently serving as Head of Marketing at PETRONAS Lubricants International since January 2013, Bruno has successfully crafted and executed marketing strategies across the Asia-Pacific region, driving brand growth and enhancing market share. Bruno's diverse roles include overseeing revenue management, product innovation, and strategic pricing for the APAC region, and previously managing B2B marketing for the Americas. With a strong foundation in business performance analysis and commercial strategy from past positions at companies such as Vale, GE Transportation, and Microsoft, Bruno exhibits a robust ability to foster brand loyalty, optimize marketing campaigns, and lead cross-functional teams to achieve strategic objectives. Bruno holds a bachelor's degree in Business Management from Universidade Federal de Minas Gerais.