Melissa Sibat

Melissa Sibat is a seasoned professional in digital marketing and strategic advisory with extensive experience in various sectors. Currently, as the Manager of Group Digital Marketing at PETRONAS Lubricants International since December 2015, Melissa drives sustainable growth in digital initiatives and excels in SEO, SEM, content marketing, and B2B lead generation. Previously, Melissa served as the Manager in the Group MD/CEO's Office, supporting strategic priorities across multiple regions. Prior roles include Manager at EY, focusing on management consulting and performance improvement, and Assistant Manager at KPMG, providing strategic advisory for public sector clients. Melissa began their career at Finexsys Sdn Bhd as a Senior Research Analyst and has held positions at UOB Kay Hian Securities and Mergent, Inc. Melissa holds a Bachelor of Science in Mathematics with Economics from University Malaysia Sabah.