Piero Maggiore

Piero Maggiore is an accomplished marketing professional with extensive experience in product and portfolio management across diverse sectors. As the Head of Product & Portfolio EMEA at PETRONAS Lubricants International since September 2017, Piero leads marketing activities for PCMO and MCO categories, overseeing brand strategy, marketing plans, and portfolio optimization. Previously, at Lavazza, Piero held multiple roles, culminating as Global Senior Product Marketing Manager for the Single Serve segment, where responsibilities included leading projects, managing teams, and executing marketing strategies across B2B and B2C channels. Piero's educational background includes a Master in Marketing from 24ORE Business School and a Laurea in Corporate Finance, Marketing, and Business Administration from Università degli Studi di Torino.