Lisa Bacus

Lisa Rojas Bacus recently launched Oro Vista Ventures LLC and Oro Vista Ranch, a new business venture with the mission of bringing wellness to individuals of all ages and capabilities through equine-assisted experiences and therapeutic riding with a focus on serving children with autism.

Bacus previously served as Executive Vice President and Global Chief Marketing & Customer Officer of CIGNA Corporation and President of the Cigna Foundation until 2019. In that capacity, she was responsible for Cigna's global marketing activities and communications capabilities, including strategic market planning, marketing insights, data analytics, and product solutions, competitive intelligence and market research, product development, branding, advertising, digital marketing, public relations, and communications, customer value management and customer experience.