Annette Gionfriddo

Annette Gionfriddo is an experienced professional in digital experience and mobile commerce, currently serving as the Senior Director of Digital Experience at PetSmart since January 2017. In this role, Annette drives the strategy and roadmap for mobile app and website enhancements aimed at improving customer experience, which has led to increased ROI and a more engaged customer base. Prior to joining PetSmart, Annette held the position of Director of Mobile Commerce at QVC from 2000 to January 2017, where responsibilities included developing the mobile application strategy and leading digital growth in the beauty category.