Bradley Breuer

Vice President Marketing - Loyalty, Personalization, And CRM at PetSmart

Bradley Breuer is a seasoned marketing executive with extensive experience in loyalty, personalization, and CRM. Currently serving as Vice President of Marketing at PetSmart since February 2022, Bradley leads strategies for customer retention and the Marketing Data Science and Analytics function. Prior roles include Vice President of Marketing at Coach, where responsibilities encompassed overseeing media strategy and CRM initiatives, as well as participating in the Emerging Leaders Program. Bradley has also held leadership positions at Nike, focusing on global consumer audience selection and segmentation, and at Walgreens, driving strategies for customer loyalty and multi-channel communications. Educationally, Bradley holds a Bachelor of Arts in Urban Studies from the University of Pennsylvania and attended UWC Atlantic College.

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