Raffaella Bini

Raffaella Bini is an experienced professional in the cosmetics and retail industry, currently serving as Sales Director for Professional Trade Exclusive at Pettenon Cosmetics since January 2024. During a six-year tenure as Commercial Director at Puig, Raffaella managed a team of over 25, overseeing a diverse portfolio of nine brands and achieving significant revenue growth while playing a key role on Italy’s Board of Directors. Previous roles include Category Management & Buying Director and Purchasing Manager at Sephora, where responsibilities included strategic leadership of category management and supplier negotiation. Raffaella's career began with various positions in marketing and buying across multiple companies, complemented by a Master’s degree in Marketing and a background in languages and dance education.