Marcelo Rossini

Marcelo Rossini is a Data Science Specialist at Petz since February 2022, focusing on personalized offers models and recommendation systems to enhance customer engagement and lifetime value. Prior roles at Petz include Data Scientist, where Marcelo designed cashback data pipelines and supported CRM integration, and Data Analyst, responsible for loyalty program modeling and personalized offers improvements. Prior to Petz, Marcelo was a Research Scholar at the Federal University of Juiz de Fora, specializing in deep learning for facial age estimation, and a Project Intern at CEAD UFJF, contributing to the development of the institutional website. Marcelo holds both a Bachelor's and is currently pursuing a Master's degree in Computer Science from the same university.