PF Concept
Jeroen Nikkelen has over a decade of experience in digital sales and marketing, currently serving as Vice President Digital Sales and Marketing at PF Concept since August 2012. Nikkelen's responsibilities include the development of e-commerce channels and enhancing sales through the company's webshop. Previous roles at PF Concept include European e-Commerce Manager and Commercial Project Manager, focusing on data structure improvement and project management across European business units. Prior to PF Concept, Nikkelen held consultancy positions at Voogt Pijl & Partners and Twynstra Gudde Adviestalent, and completed internships at Berenschot and 4P consultancy in Brussels. Jeroen Nikkelen holds degrees from Leiden University and The University of British Columbia.