• PFA

HL

Henrik Lieberoth

Pricing Director & Salgsdirektør

Henrik Lieberoth is an experienced professional in pricing and strategic relations, currently serving as Pricing Director and Salgsdirektør at PFA since June 2017, where responsibilities include overseeing pricing strategies and managing international network partnerships. Previously, Henrik held various roles at Danica Pension from 2011 to 2017, including Head of Strategic Relations & Back Office for Large Corporates and Actuarial Account Manager, focusing on profitability analysis and pricing for large corporate clients. Early career roles included board member at AB Jagtgaarden and private equity associate at Stensdal Group A/S, along with positions in sales management across prominent companies. Henrik holds multiple degrees in economics and business administration from the University of Copenhagen and Copenhagen Business School.

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