Robin Bea

Robin Bea is an experienced Ecommerce Merchandising Specialist at PFERD North America since January 2024, with a solid background in business analysis and digital merchandising across various organizations. Previously, Robin held the position of Sr. Analyst - Brand Advocate at Lowe's Companies, Inc., where engagement and online sales strategies were implemented. Notable contributions at Kohl's included the ownership of the Women's Sonoma digital experience and leading promotional coordination efforts. Additional roles encompassed responsibilities in merchandise management and administrative support across multiple companies, demonstrating proficiency with various systems and software. Robin holds a Bachelor's degree in Business Management from Concordia University-Wisconsin.