Pfida
Abdul Majid Ashraf serves as the Executive Director at My Family Group since November 2022 and is a Management Consultant at Primary Finance since February 2019. A semi-retired professional since October 2018, Abdul also mentors at Mosaic Network from 2007 onward. Previously, Abdul held the position of Head of Transformation at Al Rayan Bank, where responsibilities included devising a five-year strategy and implementing a transformation operating model. Additional experience includes roles at Santander UK as RDA Risk Reporting Framework Design Lead and later Change Lead, Project Manager at HSBC focusing on global change delivery, Programme Change Lead at Royal Bank of Scotland for a CRM Dynamics Implementation, and Management Consultant at Banco Santander. Abdul's career began with a focus on digital channel optimization at BSkyB. Educational qualifications include an MBA in International Business from Aston University.
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Pfida
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Pfida is an ethical fin-tech on a mission to provide everyone with equal and fair opportunities to save, invest and ultimately own a home without interest and debt. Our goal is to create an ethical and fair world by providing finance products and services that benefit everyone, whilst eradicating debt. Launched in 2016, we started as Primary Finance to find a fair, ethical and halal solution to home buying in the UK. In 2019, through the help and trust of people that believed in our vision, we successfully launched our home finance product by helping a number of early customers become homeowners. In the last few years, we’ve been quietly working to gain new customers, expand our infrastructure, grow our team and launch our savings products, GYS, GYS+ and GYS Pro. Now we stand before you, as Pfida. We’re looking forward to a future where we can continue to create more and more benefit for the people.