Pfida
Arif Ahmed is a Business Analyst at Pfida since October 2021, focusing on transforming business processes through automation and API connections to a new CRM. Previously, Arif served as an Underwriting Analyst, developing automation workflows to enhance underwriting capabilities. Prior experience includes a role as Finance Assistant at OLIVER STERN LIMITED, where Arif improved financial systems through automation and managed multi-currency accounts while ensuring HMRC compliance. Earlier, as Finance Secretary at MYN, Arif coordinated effectively with accountants and managed financial workflows. Arif holds a BSc in Financial Economics with Accounting from Birkbeck, University of London.
Pfida
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Pfida is an ethical fin-tech on a mission to provide everyone with equal and fair opportunities to save, invest and ultimately own a home without interest and debt. Our goal is to create an ethical and fair world by providing finance products and services that benefit everyone, whilst eradicating debt. Launched in 2016, we started as Primary Finance to find a fair, ethical and halal solution to home buying in the UK. In 2019, through the help and trust of people that believed in our vision, we successfully launched our home finance product by helping a number of early customers become homeowners. In the last few years, we’ve been quietly working to gain new customers, expand our infrastructure, grow our team and launch our savings products, GYS, GYS+ and GYS Pro. Now we stand before you, as Pfida. We’re looking forward to a future where we can continue to create more and more benefit for the people.