Pfida is an ethical fin-tech on a mission to provide everyone with equal and fair opportunities to save, invest and ultimately own a home without interest and debt. 

Our goal is to create an ethical and fair world by providing finance products and services that benefit everyone, whilst eradicating debt.

Launched in 2016, we started as Primary Finance to find a fair, ethical and halal solution to home buying in the UK.

In 2019, through the help and trust of people that believed in our vision, we successfully launched our home finance product by helping a number of early customers become homeowners.

In the last few years, we’ve been quietly working to gain new customers, expand our infrastructure, grow our team and launch our savings products, GYS, GYS+ and GYS Pro.

Now we stand before you, as Pfida. We’re looking forward to a future where we can continue to create more and more benefit for the people.

FinTech

Personal Finance

Real Estate

Pfida

Raza Ullah

Shaun Biggs

Hussein al Nasiri

Salman Hasan

Anna Kesanli

Sohail Ali

Kaynat Choudhury

Joseph Clough

Basheer Khan

Richard Tugwell

Azhar Khan

The Leadership Team at Pfida is responsible for guiding the overall vision and strategy of the company, ensuring that its mission to provide ethical and fair financial products is successfully executed. This team oversees corporate governance, financial planning, strategic growth, and legal compliance, while fostering technological innovation and sound software development practices. Ultimately, they steer the organization toward achieving its goals of debt eradication and financial inclusivity.

Leadership Team

Customer Relations Team

Underwriting Team

Leadership Team

About

Team members

Other teams at Pfida

Customer Relations Team

Underwriting Team