Caroline Goodwin

Caroline Goodwin is a digital marketing professional at Pfizer, specializing in embedding new practices and technologies into organizations. They have held multiple roles at Pfizer, including Global Brand Director and Global Digital Marketing Senior Manager, where they focused on omnichannel strategies and social media services. Caroline has also worked at iCrossing UK as a Digital Strategist and at Brandwatch as Head of Account Management, driving client growth and enhancing digital marketing strategies. They hold a Bachelor of Arts in Cultural Studies from Bath Spa University.