Jennifer Zar is a seasoned DTC marketer and creative strategist with two decades of experience in the healthcare industry, both client and agency side. An award-winning leader, Jennifer specializes in creating revenue-generating marketing campaigns that empower patients and caregivers across multiple channels, including TV, digital, and social media. Currently serving as Consumer Marketing Director for Rare Disease at Pfizer, Jennifer has previously held significant roles at companies such as Novartis, BGB Group, and Cline Davis & Mann. A graduate of Rutgers University, Jennifer double majored in political science and English, and was also a varsity member of the Division I women's lacrosse team.
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