Luca Liverani is a seasoned marketing professional with extensive experience in the pharmaceutical and healthcare sectors, currently serving as Director, Brand Marketing Lead for Hematology at Pfizer since January 2018. In this role, Luca has successfully supported the launch of ELREXFIO in international markets and led global marketing strategies for Multiple Myeloma treatments. Previous positions at Pfizer include Global Senior Marketing Manager and Global Brand Manager, where responsibilities encompassed omnichannel marketing and digital transformation initiatives. Prior to Pfizer, Luca worked as an external consultant for Provide CIC and General Electric, focusing on social benefit evaluation and digital analytics, respectively, and conducted research at the Institute for Bioengineering of Catalonia and Menarini. Educational qualifications include an MBA from ESCP Business School and a Master's in Pharmaceutical Sciences from Università degli Studi di Firenze.
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