Meg Liu is an experienced analytics and marketing professional with a diverse background in leading strategic initiatives across multiple industries. Currently serving as Director and Strategy Lead at Pfizer, Meg Liu focuses on global commercial analytics. Previous roles include Marketing Science Team Lead at Hearts & Science, where productivity in performance measurement was significantly increased, and Global Head of Commercial Analytics at Condé Nast, driving a $1.8 billion revenue pipeline through data insights. Meg Liu has also built teams and advanced analytics capabilities at Resolution Agency, Pinterest, Havas Media Group, Mindshare, IRI, and Kantar Media, while achieving recognition for outstanding performance. Educational qualifications include an MS in Integrated Marketing Communications from Northwestern University and a BE in Economics from Guangdong University of Foreign Studies.
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