Michelle Yuan is a strategic communications leader specializing in healthcare PR, currently serving as the Director of China Communications at Pfizer. With over 20 years of experience, they have developed expertise in integrated PR strategy, stakeholder engagement, and crisis management, particularly within China's complex healthcare regulatory landscape. Previously, they led notable initiatives at Pfizer, including the BEACON project and award-winning campaigns, while also shaping health narratives at Weber Shandwick and BlueFocus. Michelle holds a Bachelor of Laws in International Relations from Peking University and is expected to complete further education at BiMBA in 2025.
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