Roberto Zanetti

Roberto Zanetti has over 17 years of experience in Digital Strategy, Service Design, and User Experience. Currently, they work at Pfizer as the Omnichannel Marketing Strategy Lead, responsible for defining and implementing the OnePfizer Italy Omnichannel vision and strategy. Previously, Roberto held roles at MSD Italia as Head of Digital, Social Media & Digital Marketing, and at Lottomatica as Head of Digital and Customer Experience B2B. They also worked as a User Experience Omnichannel and Digital Transformation Manager at Poste Italiane and as a Senior Consultant at Arthur D. Little. Additionally, Roberto co-founded MonkeyParking, an app designed for parking spot sharing, and has served as a lecturer on Omnichannel Communication in Lifescience at Sapienza Università di Roma.