Tracy Weissenberg, MBA, currently serves in Audience Engagement Strategy & Activation at Pfizer, where they leverage their expertise in brand activation and partnerships. They previously held significant roles at Octagon, Young & Rubicam, and Turner Sports, where Tracy developed innovative digital strategies and managed large-scale sports sponsorships. Additionally, Tracy was the President of Traction Digital Consulting and contributed as a columnist for SLAM. With an MBA from UNC Kenan-Flagler Business School and being recognized on Cynopsis Digital's It List, Tracy is adept at bridging strategy with creativity to enhance ROI across various platforms.
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