Francisco García Cortés

Francisco García Cortés is a seasoned business development and sales professional, currently serving as the Cross Market Director at pfs since December 2017, where responsibilities include strategic planning and customer relationship management for software products and services. As Managing Director at Waavi, Francisco leads a disruptive innovation lab focused on developing digital business models for large corporations, while also managing pfsTECH, an IT consulting firm specializing in Intelligent Process Automation. With extensive experience in the travel industry as Co-Founder and Advisor at Mundoexplora and former CEO of Tripnastic, Francisco has contributed to sustainable travel solutions. Prior roles include leadership in IT governance at Mercadona and IT management at ICEX within Spanish embassies. Francisco holds a B.S. in IT Engineering from the University of Valencia and has pursued further education in business management and administration.