Andrew Farries

Andrew Farries currently serves as the VP/Head of Commercial & Customer Experience for Forsta in the APAC region, focusing on revenue growth and enhancing the company's reputation as a leading customer experience management provider. Andrew has held several key roles in the field, including Chief Experience & Strategy Officer and Senior CX Director at Forsta, as well as Director of CX Consulting at Confirmit. Previous experience includes leading customer strategy initiatives at NAB, where Andrew developed innovative engagement propositions, and serving as Head of Customer Strategy at Yell Creative. Andrew's career also includes a foundational role as Customer Strategy Manager and Senior Marketing Manager at MLC Australia. Andrew holds a BA (Hons) degree in Government and Public Policy from Northumbria University.