Lorenzo Fresh Franchini

Lorenzo Fresh Franchini has over 20 years of work experience in various roles related to user experience research, brand development, and market analysis. Lorenzo has worked for companies such as PG Forsta, Forsta, Magnifico Food, Vertical Product Development, Fifth Beat, Luca Pagni Design, Il Gelato Centogusti, Free Lance + Studenti.it + Grazia Neri agency, IPSOS, and Future Concept Lab. Throughout their career, they have focused on understanding user needs, improving technology, and creating cohesive user experiences. Their work has involved research, analysis, project management, business development, and customer relations.

Lorenzo Fresh Franchini's education history includes a Rotary Scholar program at The American University in Cairo in 2006, where they studied Arabic language and emerging Middle Eastern cultural landscapes. Prior to that, from 1996 to 2003, they attended Sapienza Università di Roma, obtaining a degree in Science of Communication with a focus on Urban Anthropology and Emerging Markets. Additionally, they have obtained several certifications, including a Product Analytics Certification from Pendo.io in 2023 and various LinkedIn certifications in critical thinking, emotional intelligence, UX research, and curiosity. Lorenzo also holds certifications in COVID-19 contact tracing from Coursera and platform essentials from Qualtrics.