Matt Iofredo is a seasoned professional with extensive experience in licensing and merchandising, currently serving as Senior Vice President at PGA TOUR since May 2012. In this role, Matt oversees the P&L and strategic direction of PGA TOUR's global licensing and merchandising program, which includes prominent brands such as PGA TOUR, PGA TOUR Champions, THE PLAYERS, TOUR Championship, and Presidents Cup. Prior positions at PGA TOUR included Vice President and various Senior Director roles. Earlier career experience includes serving as a Player Agent at IMG and Licensing & Brand Manager at Arnold Palmer Enterprises. Matt holds a BS in Finance/Economics from Miami University, an MBA from John Carroll University, and an Executive Certificate in Designing Solutions for Innovation and Strategy from Case Western Reserve University.
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