Scott Colter is an experienced advertising technology professional currently serving as the Director of Ad Product and Technology at PGA TOUR since June 2022. In this role, Scott defines and executes a technology roadmap focused on enhancing and optimizing technology platforms. Previously, Scott held the position of Sr. Advertising Technology Manager at Healthgrades, where responsibilities included improving ad operations, technical coordination with vendors, and guiding cross-departmental teams to drive efficiency and revenue growth. Scott’s extensive background includes leadership roles at Crain Communications, where involvement spanned digital ad solutions, programmatic strategy, and project management, along with earlier positions in digital strategy, sales engineering, and event coordination. Educationally, Scott holds a Bachelor of Science in Education from Indiana University.
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