Diane Penelope Challis is an accomplished digital creative and UX lead at PharmaCare Laboratories, overseeing creative direction for over 20 brands in the grocery and pharmacy sectors since September 2021. With extensive experience in digital design and marketing, Diane has led teams and managed projects across various roles, including senior designer and brand manager at notable companies such as Chilli Dee Digital Marketing Group, Fuji Xerox Australia, and Winning Appliances. With a strong foundation in branding, UX/UI design, and digital marketing strategies, Diane has successfully integrated AI technologies and conducted campaign data analysis to enhance creative outputs. Diane holds a Master's degree in Marketing & Digital Communications from Monash University and a Bachelor's degree in Visual Art from the University of Sydney, complemented by an Associate Diploma of Arts in Graphic Design.
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