Pratima Choudhary

Pratima Choudhary is an experienced professional in the pharmaceutical industry with extensive expertise in competitive intelligence and market research. Currently serving as Practice Head at PharmaACE since May 2015, Pratima has held roles including Team Lead and Project Manager, focusing on proposal writing and project execution across various domains such as market assessment and epidemiology. Prior experience includes Associate Manager and Senior Analyst positions at Indegene Lifesystems Pvt. Ltd., where Pratima contributed to methodology development and client solution proposals. Earlier career stages involved serving as a Senior Business Analyst at PharmARC Analytic Solutions, executing market research projects, and as a Product Executive at Macleods Pharmaceuticals, managing brands within the geriatric range. Pratima holds an MBA in Pharmaceutical Marketing and Management from IHMR, Jaipur, and a Bachelor's degree in Zoology/Animal Biology from Ranchi Women's College.