Beta Rodrigues

Beta Rodrigues is a seasoned marketing professional with extensive experience in digital media and brand management. Currently serving as a Podcast Cohost and writer at Hoop Ball, as well as a Senior Brand Manager at Pharmapacks, Beta has previously held titles such as Associate Director at Zenith and Manager for the Unilever Shopper team at Mindshare. Demonstrated success includes leading multimillion-dollar campaigns, optimizing Amazon media strategies, and generating impressive return on ad spend (ROAS) across various brands. Beta's early career involved roles in digital media planning and content analysis, complemented by a strong educational background in IT-Systems Engineering from the Hasso Plattner Institute.