Joanna Cheng

Joanna Cheng has extensive experience in regional marketing, with a focus on Asia-Pacific. Joanna'smost recent role is as APAC Regional Marketing Manager at Phase One, a position they started in April 2022. Prior to this, Joanna was the Regional Marketing Manager for ANZ and ASEAN at FLIR Systems, where they were responsible for developing and implementing marketing communication programs for multiple product segments across various regions. Joanna also managed marketing events, media plans, and budget allocation. Before FLIR Systems, they worked as the Manager of Marketing Service at Genting Hong Kong Limited for a brief period in 2017. Joanna's earlier experience includes roles as the Regional Marketing Manager for Asia at C. & E. Fein GmbH and as the Senior Marketing Executive and Regional Marketing Team Head at QDO. Joanna began their career as a Merchandiser at Dasing Shoes Ltd and later worked as a Sales Executive at Paxar Far East Limited. Overall, Joanna has a strong background in strategic marketing planning, budget management, and executing marketing initiatives across diverse regions.

Joanna Cheng's education history begins with their Bachelor of Business Administration (BBA) degree in Marketing from the University of Oregon Lundquist College of Business, which they obtained from 2002 to 2004. Joanna furthered their education by pursuing a Master of Science (MSc) degree in Marketing from the University of Bath in 2009 and 2010.

In terms of professional certifications, Joanna earned the MHKIM, ProM certification from the Hong Kong Institute of Marketing in December 2013. Later, they obtained the Category I Thermographer certification from the Infrared Training Center in March 2019. Additionally, they acquired the LinkedIn Marketing Solutions Fundamentals certification from LinkedIn in March 2022.

Joanna Cheng has also completed several certificate programs. Joanna obtained an Executive Certificate in Digital and Social Media Marketing from The Hong Kong Polytechnic University in 2016 and 2017. Most recently, in 2020 and 2021, they completed a Professional Certificate in Growth Marketing Strategy from the same institution.

Furthermore, Joanna possesses the Advanced Google Analytics certification from Google, which they acquired in November 2020. Joanna has also achieved the Google Analytics Individual Qualification certification from Google in November 2022.