Allan Su

Allan Su is an experienced marketing professional currently serving as the Associate Director of Strategy at PHD, where leadership of HSBC's media planning process and the initiation of a successful brand campaign were key achievements. Prior experience includes roles as Associate Media Director at Merkle, focusing on Workday's North American campaigns and managing significant budgets, as well as Integrated Media Planning Manager at OMD USA, where strategic media planning for Hidden Valley Ranch was executed. Allan has also held positions at AKQA, overseeing digital campaigns and mentoring junior planners, and at The Garage Team Mazda, leading direct-response campaigns for Mazda. Academic credentials include a Bachelor's Degree in Economics and Film from UCLA and a semester abroad at Utrecht University.