Amanda Rich

Amanda Rich is an accomplished professional with extensive experience in media and strategy. Currently serving as Associate Director of Strategy at PHD since May 2018, Amanda specializes in strategy for Grupo Bimbo, leveraging skills developed in previous roles such as Global Strategy for ServiceNow and Strategy Supervisor for Dolby and HP. Amanda's background encompasses senior media account management for global digital and traditional strategies at Just Global, Inc. for clients like VMware and Tektronix, as well as media strategy roles for Bristol-Myers Squibb at Healix and ID Media, focusing on brand awareness in regulated environments. Amanda began a career in media as a Radio Producer and DJ at WMUC Radio while completing a B.A. in Cultural and European History at the University of Maryland and a B.A. in Czech Language, New Wave Film, and Art at Charles University.